Doechii, the dynamic rapper and fashion icon, has been a recent focus point in pop culture not just because of her music but also her daring and innovative style. Her fashion journey is a collaborative masterpiece, brought to life by the creative genius of her stylist, Sam Woolf.
Sam Woolf's influence on Doechii's fashion journey has been profound. Known for his collaborative approach, he emphasizes storytelling through designs, ensuring each look resonates with Doechii's identity and overall brand. His work with other prominent clients, including Solange and Tracee Ellis Ross, showcases his versatility and commitment to authentic expression.
What's New Magazine takes a deep dive into some of her most memorable looks, the stylist behind them, and the cultural relevance behind these styles.
At her Paris Fashion Week debut, Doechii graced Le Grand Dîner du Louvre in a breathtaking golden Valentino ball gown. This look was a departure from her usual style, embracing a more classic, princess-like aesthetic, which marked her grand entrance into the fashion capital.
Doechii wearing this at Le Grand Dîner du Louvre brings along with it, a symbolic attachment, as the event, set in one of the most prestigious art museums in the world, represents fashion’s deep ties to art history.
By stepping into this look, Doechii positioned herself as a rising queen of both music and fashion, signaling that she belongs among the elites. For an artist known for bold, avant-garde street style, this was a dramatic shift. It showcased her ability to be multifaceted; one moment a rebel, the next a regal figure commanding attention.
Sam Woolf's ability to align a brand's DNA with Doechii's persona was evident, creating a look that was both authentic and Admirable.
Doechii captivated audiences in a $10,000 Schiaparelli gown, previously worn by Charlize Theron. Schiaparelli is a legendary couture house founded by Elsa Schiaparelli in the 1920s. The brand became known for its bold, unconventional silhouettes and artistic designs.
The two-tone dress featured a white maxi with halter straps, a denim corset, and a high slit. Pairing denim with a high-fashion gown, disrupts traditional couture expectations, much like Doechii disrupts genre norms in music. The look embodies the blending of high and low fashion, which mirrors the way hip-hop artists have historically taken luxury brands and made them their own.
By wearing a $10,000 gown that was previously worn by a major Hollywood star, Doechii isn’t just wearing the clothes; she’s rewriting their legacy by turning a classic piece into an edgy statement.
Chloé is a French fashion house known for unconventional luxury and for its free-spirited, flowy silhouettes, often worn by icons like Jane Birkin. The brand has always represented effortless femininity, making it a staple for those who embrace earthy, relaxed glamour.
This look taps into the Afrofuturist movement, with Black artists embracing an aesthetic that is simultaneously natural and experimental. It also speaks to Black spirituality and ancestral traditions, where being barefoot is often linked to grounding oneself in one’s heritage.
Doechii is known for her unconventional pattern in music, which she has in clearly imbibed as a fashionista. This choice reflected her personal connection to the brand's aesthetic and Sam Woolf's commitment to storytelling through fashion. The barefoot moment was a deliberate move to embody the brand's essence beautifully.
Doechii’s black leotard and fur coat is a direct nod to the 90s glam era, reminiscent of icons like Aaliyah and Naomi Campbell.
The fur coat and leotard look is a classic power move; historically worn by bold women in music, from Lil’ Kim to Rihanna. It symbolizes luxury, control, and confidence, all of which align with Doechii’s public persona.
Her designer Sam Woolf and the team executed a flawless transformation, which highlighted his adaptability and commitment to constantly creating and maintaining a high-fashion standard, capable of gaining the needed attention at any given time.
The Plaid fabric has strong ties to punk rock culture, dating back to the late 1970s when British punks, led by figures like Vivienne Westwood. Doechii’s plaid dress at the Acne Studios show aligns perfectly with her own artistic persona, which thrives on being unconventional.
Plaid in punk culture was historically a way of defying societal expectations, much like how hip-hop artists reinterpreted luxury fashion. Doechii wearing this at a high-fashion event is a clear example of street culture infiltrating couture spaces, just as hip-hop has done with fashion for decades.
Doechii's appearance at the Acne Studios Show in a punk-inspired plaid dress showcased her versatility and willingness to experiment with different styles. This look was a testament to Woolf's ability to push boundaries while staying true to Doechii's persona to create a memorable look.
Doechii’s striking denim ensemble with gold accents is a creation from Jean Paul Gaultier, a designer famous for blending high fashion with streetwear and cultural storytelling. Gaultier has always been known for pushing boundaries; whether it’s his love for corsetry, sailor-inspired designs, or unconventional materials like denim in couture settings.
Her gold-clawed gloves, metallic cuffs, and headwrap evoke a movement that blends Black culture and history. The headwrap is particularly powerful; historically worn by Black women across the African diaspora, it represents both cultural pride and resilience. Wearing this highly structured, tailored version of denim elevates it beyond casual wear into something regal, reinforcing her power as a fashion disruptor.
Through these collaborations, she continues to redefine fashion norms, blending music, style, and storytelling in a way that continues to captivate audiences worldwide.
By signing up to the WNM monthly newsletter you agree to receive electronic communications from WNM that may sometimes include advertisements or sponsored content.