After taking a two-year break from the spotlight, beloved Nigerian singer-songwriter Simi was ready to reintroduce herself—not just as a musician, but as a full-fledged personality. She returned with two powerful singles, "Stranger" and "All I Want", as the lead-up to her much-anticipated album, Lost and Found. Our mission? To build a PR campaign that not only put her music back in the spotlight but also reintroduced Simi the woman, storyteller, and cultural voice.
We began by crafting a fresh narrative: Simi's comeback wasn’t a restart—it was an evolution. We highlighted her growth, her vulnerability, and her creative rebirth.
To bring this to life, we secured strategic media placements that told different facets of her story—from emotional songwriting to her thoughts on motherhood, identity, and finding her voice again.
We paired long-form interviews with high-impact features, and spotlighted her on platforms that matched her personal and artistic tone. Every press moment was intentional, allowing her fans (and even casual listeners) to rediscover who Simi is today.
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This campaign wasn’t just about a comeback—it was about a reintroduction. Through thoughtful PR, intentional storytelling, and high-impact media visibility, we helped Simi step back into the spotlight with authenticity, confidence, and renewed energy. She wasn’t just found—she was seen.
