BEAT FM – 10th Anniversary Brunch

For their milestone 10th anniversary, BEAT FM wanted to host an unforgettable brunch that brought together Nigeria’s top media and entertainment professionals. Their goal was simple but crucial: ensure the presence of key industry players, tastemakers, and decision-makers. They reached out to us to handle expert guestlist curation and on-the-ground guest management for the event.

Client
BEAT FM
Service
Event 
Year
February 5, 2024

Project Details

We knew that a guestlist is more than just names—it’s about creating a room full of the right energy, credibility, and connection. So, we took a hands-on approach to selecting and managing every invite.

Working closely with the BEAT FM team, we curated a diverse yet aligned guestlist made up of influential media personalities, music executives, artists, content creators, and cultural insiders. Every RSVP was carefully tracked, confirmed, and followed up with.

On event day, we managed on-site coordination, ensuring smooth check-ins, personalized welcomes, and the kind of experience that made every guest feel like a VIP.

📸 Highlights

  • Red carpet arrivals featuring top media and entertainment stars
  • Elegant brunch moments captured with Nigeria’s biggest pop culture figures
  • Guest interactions that sparked new partnerships and press-worthy moments

📈 Results

  • 100% RSVP turnout — every seat was filled
  • Over 50+ high-value VIPs and key industry stakeholders in attendance
  • Widespread social coverage from guests who posted organically across Instagram and Twitter
  • Boosted BEAT FM’s brand equity as a premium cultural convener

✅ The Takeaway

The 10th anniversary brunch wasn’t just an event—it was a statement. By putting the right people in the right room, we helped BEAT FM celebrate a decade of impact while setting the tone for the next one. Thoughtful guestlist management turned into meaningful presence, visibility, and long-term relationship value.