When UK-based Afro-fusion group NSG planned to bring their Area Boyz album to Nigeria, they turned to us to help them connect with fans on the ground. They wanted more than just coverage—they wanted impact. Our mission: design and execute an on-ground PR experience that introduced Area Boyz to Nigeria with cultural relevance and hype.
We rolled up our sleeves and hit the ground running. Our first step was locking in a press tour with media platforms that mattered—from music blogs to Gen Z-led digital publications. We made sure NSG’s message hit every relevant corner of the culture.
Next, we curated a fan listening experience that brought Lagos to life. Set against an urban, intimate backdrop, fans got the chance to vibe with NSG live, hear exclusive album cuts, and soak up the group’s signature energy.
We also facilitated NSG's brand collaboration with Outterspace, blending fashion and music in a drop that spoke directly to the streets. The activation featured co-branded looks, media-worthy photo ops, and real-time social traction.
Throughout, we managed event guestlists and made sure the right influencers, culture journalists, and tastemakers were in the room. Because when it comes to a successful launch, who's watching matters.
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